Updated: Sep 16, 2020
Rosanna Garcia Keeps the Family Legacy Alive
Born into a real estate familia, Rosanna Garcia keeps the REALTOR® tradition alive. Fifty years ago, her parents founded the very first Latino-owned brokerage, Garcia Realty, in Sacramento, California and the Garcia’s have been breaking down barriers ever since. Growing up and watching the impact her parents had on the community through their business success, inspired her to seek a career in real estate—and it’s safe to say she has built a legacy of her own.
Notably, Garcia is a Director at the Sacramento Association of REALTORS® and the incoming 2021 California State President for the Women's Council, becoming the second Latina to hold the prestigious position—40 years after her mother first held it. She is focused on creating positive change through her dedication and work at the California Association of REALTORS® and encourages others to get involved.
Garcia emphasizes, “We must have a seat at the table. It is imperative that we continue to inspire and speak to Latinx REALTORS® about the importance of being involved at any level.” Currently, one of the biggest challenges facing the California real estate industry is access to affordable housing, a challenge which adversely affects marginalized communities, including Latinxs.
“We can forge our own paths. Si Se Puede!”
Despite the progress Latinxs have made, she believes there is still a lot of work ahead. “Being involved is how we get things done for our industry and our community. It is by our member's involvement that we influence legislation, the future of our industry and later generations.”
Garcia forwards her mission by continuing to serve and empower her community attain financial independence, equity and intergenerational wealth through homeownership. And being bilingual has been key to this goal, as language-barriers continue to restrain people from accessing homeownership. But bilingual REALTORS® like Garcia, continue to fill this void.
“I am bilingual, proud of our heritage and committed to being a positive influence by doing business with our Spanish-speaking communities. We understand our culture, the unique homeownership barriers and motivators affecting our community—and we can make a difference.”
Like her parents, Garcia tenaciously meets obstacles head on and continues to break down barriers for the next Latinx generation. “My parents were Barrier Breakers and set an amazing foundation for our family. I was lucky.”
Recognizing the priceless value of representation, strong Latinx leadership models and communities such as C.A.R.’s Latinx Professionals Network, with encouragement, she forwards her vision. “We can forge our own paths. Si Se Puede!”
The California Association of REALTORS® proudly celebrates Rosanna Garcia as a Latinx industry leader.