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Gerardo 'Jerry' Ascencio

Updated: Sep 16

Gerardo 'Jerry' Ascencio Mobilizes the Latinx Community

A native from Michoacan, México, Gerardo ‘Jerry’ Ascencio’s own immigrant experience has made him an impassioned advocate for homeownership and economic empowerment for all.  And his REALTOR® journey begins with familia.  

“I grew up with a lot of love, a lot of different experiences, but the one thing that I did not experience until I reached adulthood is actually owning our own home.  I grew up as a tenant, never knowing what having my own bedroom was,” he remembers.

Nevertheless, his deep desire to set roots in the United States led Ascencio to a career in real estate and he’s been breaking down barriers ever since.  “My mother encouraged me to do a career change.  Not only to help ourselves, but to help the rest of our community obtain homeownership.  That's why I became a REALTOR®.  And that changed my life.”

For Ascencio, homeownership—particularly for immigrant families—is the gateway to wealth creation and stability.  “Homeownership is planting roots in our community.  In fact, the word ‘real estate’ translates into ‘bienes raíces’ in Spanish, which means rooted assets.  It’s where we stop our migration and make a piece of real estate our home.”  The vivid way in which he describes homeownership is just one of Ascencio’s many talents.   

In 2014, he captured the hearts and minds of a national audience on stage in an extraordinary one-man show, 53 Million & One® (an original NAHREP stage production).  Ascencio narrated, assumed multiple characters and placed viewers inside the American-Latinx experience through a personal chronicle of his own life.  


As a 30-year real estate veteran and the broker/owner of San Fernando Realty/Mission Real Estate in Los Angeles County, Ascencio is a champion for sustainable and equal access to homeownership for the Latinx community. 

He states, “Sustainable Latino homeownership is the key to wealth. Sustainable Latino homeownership is the key to a better quality of life. Sustainable Latino homeownership opens opportunities and doors for education, entrepreneurship and generational wealth. Sustainable Latino homeownership is the key to unlocking opportunities here in America.”

Notably, he proudly served as the 2012 President of the National Association of Hispanic Real Estate Professionals (NAHREP).   He is the founding president of the NAHREP San Fernando-Santa Clarita chapter and has also held local leadership roles with the Southland Regional Association of REALTORS®.  Today, he continues his advocacy efforts as the chairman of the Hispanic Wealth Project (HWP), an organization that forges avenues for Latinx economic advancement and empowerment.  

"Latinos do not aspire to come to this country to be tenants. We are here for our piece of the American dream and we're working hard until we achieve it."

A pioneer, Ascencio shares his vision with the next generation of Latinx REALTORS® and encourages them to get involved in communities like C.A.R.’s Latinx Professionals Network.   “Representing more than 18 percent of every American in this beautiful country, Latinos do not aspire to come to this country to be tenants. We are here for our piece of the American dream and we're working hard until we achieve it.   I hope that our REALTOR® community understands the opportunity at stake—and takes responsibility to empower Latinos through sustainable homeownership for generations to come.”

The California Association of REALTORS® proudly celebrates Gerardo ‘Jerry’ Ascencio and recognizes him as a Latinx industry leader and trailblazer.

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